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Streaming Server Delivery
Getting Your Streaming Media Out


A streaming server is one that delivers streaming media content over the web to users across the globe.

There are two major methods of delivering streaming audio and video content over the Web.
  • The first method uses a standard Web server to deliver the audio and video data to a media player.
  • The second method uses a separate streaming media server specialized to the audio/video streaming task.
Some experts will tell you that, while Web server streaming can be an effective interim solution, a streaming media server is more efficient and flexible...and provides a better user experience.

Until recently, audio and video on the Web was primarily a download-and-play technology. You had to first download an entire media file before it could play.

But because media files are usually very large and take a long time to download, the only content found on the Web was short 30-second clips...often even shorter.  Even these files could take 20 minutes or longer to download.

Using streaming server software, streaming media files begin playing almost immediately, while the data is being sent, without having to wait for the whole file to download.

Other than a few seconds of delay before the file starts to play, you don't have to wait to start watching, no matter if the file lasts 30 seconds or 30 minutes.

As audio and video streaming over the Internet has become more popular and two primary methods for streaming content have emerged.
  • The first method is the Web server approach, in which a standard Web server is used to supply data to the client.
  • The second method is the streaming media server approach, in which a specialized media server delivers the data to the client.

Posting and Streaming Server Hosting
  • In the streaming server hosting approach, the initial steps are similar to the Web server approach, except that the compressed media file is produced and copied to a specialized streaming media server.
  • Then a Web page with a reference to the media file is placed on a Web server.
    • Windows Media hosting services and the Web server may run on the same computer and share similar streaming server software.

Data Delivery
  • The rest of the streaming media server delivery process differs significantly from the Web server approach.
  • In contrast to the passive burst methodology employed in Web  streaming media server, the data is actively and intelligently sent to the client, meaning that it delivers the content at the exact data rate associated with the compressed audio and video streams.
  • The streaming media server and the client stay in close touch during the delivery process, and the streaming media server can respond to any feedback from the client.

Streaming Media Server Advantages

Although each streaming media server is different and has there own strengths and weaknesses, the ones that separate themselves apart have the following attributes:
  • Designed specifically for the task of delivering live or on-demand streaming media rather than many small HTML and image files
  • More Efficient Network Throughput
  • Better Audio and Video Quality to the User
  • Support for Advanced Features
  • Cost Effective Scalability to Large Number of Users
  • Multicast Support
  • Protection of Content Copyright
  • Multiple Delivery Options

The Windows Media streaming server for example will automatically switch to the appropriate protocol so no client-side configuration is necessary.

The streaming media server will initially attempt to transmit files using the optimal UDP or Multicast protocols. If unable, the server will then attempt to send first via the raw TCP protocol, then via TCP with HTTP-based control.

For additional streaming server concepts, please check out the related sections; streaming video server, windows media server, streaming audio servers, video web server, streaming server hosting and streaming server software.

If you are looking for a little more hands-on type information, take a peek at the streaming media player, video teleconferencevideo webcasting, how to stream video and how to stream audio.




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